You can use these extensions to encourage users to choose where they’d like to go instead of just visiting your homepage or landing page when they click on your ad.Ī report from WordStream shows advertisers have seen an 8 percent uplift in their click-through rate by using Sitelinks Google ad extension. Want to add different links in your ad? Use the Sitelinks Google ad extension.
Here are some of the best options to choose from: 1.
You want to use the ones that raise your click-through rate, lower your cost per click, and increase your ROI. Google ad extensions are important if you want to improve conversions from paid campaigns.įor the best results, you need to make sure you use the right extensions for your business. select the appropriate option from the dropdown menu.select the + button in the top left corner.click on the Ads and Extensions tab on the left side of the page.Poor-quality leads will see don’t have what they need and will move on. So since extension ads tell users what to expect once they land on your site, they’re more likely to convert on post-click landing pages. 50 percent of people who visit a site from paid are more likely to buy than those coming from an organic link. When a user is offered the chance to explore more information, those who are most interested in what your business offers are likely to respond to the ad. Now you have more ad space, which lets you offer more information to potential customers. Which one seems more appealing? High-Quality Leads Here, company 1 has a long, detailed ad that offers viewers more options, while company 2 only has a one-line ad with little detail. Google ad space is limited, but with Google ad extensions, you can claim more real estate by adding content and CTAs. They have a lot more benefits to offer.īy using Google ad extensions, you get: More Ad Space Why Should I Use Google Ad Extensions?Īre Google ad extensions all about making the search results look presentable? No. One type might look more appealing than the other, depending on your target audience. These two ad campaigns use different Google ad extensions to display varying results. That’s why, when you search on Google for something, you often see sponsored results that look different from each other.
Others allow you to add a discount or brief testimonial. With some, you can add reviews or a call button. On average, Google finds there can be a 10-15 percent uplift in CTR when implementing a new ad extension.ĭifferent extensions do different things. Google ad extensions are just a fancy way of saying, “The stuff you can adjust, add, and alter about your Google ad campaigns.”
Google ads structured snippets how to#
Let’s learn more about what they are, how to set them up, and which ones to start using today. Not only do they improve the quality of your ad campaigns, but they also offer more insight into what’s working and what isn’t. If you really want to increase the effectiveness and reach of each campaign, you need to use Google Ad Extensions. How do you make it better? A lot of different factors contribute to the success or failure of your Google Ad campaigns. The average Google Ad converts just 4.40 percent of the time.
0 kommentar(er)
